Long ago I have discovered a hidden bike shop. It was a tiny little room, but inside it was every cyclists dream. Paradise stuffed full of goods laying all over the place, and the place to go for great customer service. A group of cycling enthusiasts, happy to help and give advice at any time. Passion for bikes oozed out of every bike valve.
Sometimes graphic design is only perceived as necessary evil. There are tendencies to deal with it quickly, with the lowest cost. As if people have forgotten that design is a part of the face of every company. That it has a special power to reach customers on a subliminal level. It can speak to them non-verbally, and it can speak more then a long text.